Company brochure design for Peterborough based Circle Select.
Circle Select are leaders in interim recruitment within the food and drinks manufacturing sector. Their aim is to identify, nurture, and promote the best talents across the country, helping both global and SME-sized food manufacturers to narrow the skills gap.
Circle Select tasked Nerve with designing a brochure that would introduce the brand to prospective hiring managers within the industry. The brochure was designed for print and email use, meaning that as well as taking a hard copy to meetings, the team would be able to attach it to emails.
3: Brochures Are Easy to Distribute
Brochures can be strategically placed in a wide variety of locations, from exhibition stands to the coffee table in your reception area. This allows your company to communicate it’s message to more people and attract new customers. It’s easy to place brochures in promotional giveaways you send through the mail or on tables in your office.
2: Brochures Build Trust
Once a potential client is reading your brochure, you can build trust. It’s a great idea to include your positioning statement in your brochure, so readers know what your goals and values are.
It’s also a great idea to include a case study or two in your brochure. This helps your potential customers get a feeling for your experience and capabilities.
3: Brochures Establish Authority
Printed marketing and sales literature portrays the image of an established business. While business cards offer credibility, a printed brochure shows you are willing to invest in your business and your clients. People tend to expect printed merchandise from a serious business.
4: They are digital and analogue
Brochures can be pushlished as email-friendly PDF documents, meaning that you can send them to all of your contacts. This also comes in use for inbound enquiries, where someone is requesting a bit of information on your company.
5: They aren’t as expensive as you think
Printed marketing material used to come with a hefty price tag. This was mainly due to the processes used to print. Nowadays, with the advance of digital printing, it is much cheaper than it used to be. There are lots of online printing companies who have exception levels of print quality and customer service.