Can video marketing help your business? Very much so! Here’s why…
If you own a business in Northampton, or anywhere else for that matter, and are wondering if video could help you get more customers, read on…
Here at Nerve, we work with businesses from an array of sectors, producing video content for their social media channels and websites. Video offers businesses an incredible return on investment. But how?
How exactly does video help your business?
They say a picture paints a thousand words… we’ve lost count of how many words our videos have painted, but one thing is for sure- they help your business connect with it’s audience and build trust like nothing else. Video marketing has become increasingly popular with smaller businesses in recent years, and for good reason. Logos and websites are two touch points that help customers build up an image of your business, and video takes that one step further. A video enables you to convey your message, in the tone that’s right for your business and will appeal to your customers.
Video marketing offers an incredible ROI
Videos with engaging content, that educate or entertain your audience are likely to gain a good response from your viewers. At Nerve, we work with your business to craft messages that can be translated into video content and published across multiple channels. The more engaging the content- the higher the response rate.
What kind of businesses does video marketing work for?
Practically any! In Northampton alone, we’ve created video content that has delivered massive results for both B2B and B2C companies. We’ve seen great results for businesses such as Origin Finance and Portman Asset Finance (two commercial loan companies in Northampton). These videos were targeted at similar audiences to each other and saw fantastic levels of engagement.
We’ve also produced content for Northampton-based Boost Trampoline Parks. Of course, Boost has a very different audience to the other companies we mentioned- but they saw equally high rates of engagement. It’s all about getting the video content right for your audience- and that starts with understanding who they are.
Videos are easy to understand
Let’s imagine you are unveiling a new product. It is very easy for viewers to digest information about this new product by watching videos you make about it. In the video, you can show people how the product works and it’s varying features.
Many people prefer to search for videos about a new product they have brought, over reading the instruction manual!
This information can be presented in a variety of ways- from animation, to motion graphics, voice-overs and captions.
Videos are easily shared
Most people are on some form of social media these days- whether that’s Instagram, Facebook, LinkedIn, Twitter or TikTok. All of these platforms enable users to easily view and share video content. By making sure your brand is present on these platforms, and has engaging video content, you will be giving your business the best chance of getting more exposure and generating leads.